China's cotton industry enterprises how to do it?

Recently, international trade activities began to gradually recover, the country's many chartered aircraft to sea "to grab orders" broke the circle of friends. Nantong 63 foreign trade enterprises group to Japan to participate in the textile garment exhibition, Suzhou chartered a plane to Japan to get more than 1 billion new orders and then fly to Europe, Zhejiang organization more than 10,000 enterprises to participate in economic and trade activities outside ...... many textile enterprises to participate in it, restart the "sea" to grab orders for new Journey, it's time to "fight the economy with all your might"!

 

In recent years, the global textile supply chain restructuring has also had a significant impact on China's cotton textile industry. The face of these changes, China's cotton textile enterprises not only need to adapt, but also need to participate in it. As the earliest globalization, one of the deepest involvement in the field, China's cotton textile industry enterprises how to do it?

 

As an important origin of China's modern textile industry, cotton textile industry is a deep-rooted basic industry, is the people's livelihood of the wealth of industry, but also open and cooperative global industry, in the textile and apparel industry has special importance.

Since this year, the face of more than expected changes in the external environment, China Cotton Textile Industry Association to take pragmatic measures to guide the healthy development of the industry, has achieved remarkable results. The industry is under pressure to move forward, not only in the stable economy, to protect people's livelihood and promote employment in the outstanding contribution, but also effectively protect the stable operation of the global cotton textile industry chain supply chain.

 

At this stage, the macroeconomic development situation and the overall operation of the textile industry is the majority of cotton textile enterprises are generally concerned about the topic. China Textile Industry Federation, Vice President of the Institute of Industrial Economics Zhao Mingxia has pointed out that in 2022, the textile industry is under pressure on both the supply and demand side, the economic operation continues to slow down, the epidemic has affected the stability of industry starts, the weaker demand has led to high raw material costs is difficult to conduct downward, the overall industry profit growth pressure is huge, but exports have shown a very strong support role.

 

The global economic outlook is highly uncertain, the downside risk increases, China's macroeconomic fluctuations to recover, there may be more than expected growth, the textile industry will continue to run under pressure. Zhao Mingxia suggested that, in the future, enterprises should do things that are certain and can be mastered in the uncertainty, insist on carrying out technical transformation, management innovation, "three products" to improve the work, grasp the opportunity of technological innovation, promote digital transformation, apply the results of digital innovation, and explore the internationalization path that is compatible with their own development goals.

 

In fact, as early as January this year, the China Cotton Textile Industry Association wrote and released the "cotton textile industry," the 14th Five-Year Plan "development guidance," China Cotton Textile Industry Association President Dong Kuiyong also said in the interpretation, based on the new development stage, China's cotton textile industry should further enhance the ability of scientific and technological innovation, to create a new model of intelligent manufacturing, accelerate Green transformation. The "14th Five-Year" period, China's cotton textile industry should focus on improving the coordination of industrial development, building industrial safety development system, improve the ability of scientific and technological innovation, improve the core competitiveness of products, promote green sustainable development, strengthen the construction of professional talent system, in order to achieve transformation and upgrading, to help build " double cycle" new development pattern, and orderly promote the "double carbon" strategy.

 

In terms of foreign investment, China Textile Industry Federation International Trade Office, deputy director Liu Yaozhong also pointed out that the cotton and garment industry "going out" process earlier, the size of the stock of foreign investment and mergers and acquisitions; textile enterprises to use more international capital, flow to Hong Kong, China and Singapore and other international financial centers to increase investment; epidemic Factors have not significantly weakened the enthusiasm of industry enterprises to invest abroad, enterprises still overcome difficulties to carry out overseas operations.

 

In addition, there is a point worthy of the majority of cotton textile enterprises, in recent years, in the "Belt and Road" and RCEP countries along the export of the overall show a significant increase in the trend. In the first 10 months of this year, China's textile industry to the RCEP regional market exports of textiles and clothing $ 79.35 billion, up 14% year-on-year, the growth rate than in the first half of the year continued to improve 0.3 percentage points. Recently, the leaders of China and ASEAN countries have jointly announced the launch of the China-ASEAN FTA 3.0 version of the negotiations, but also will continue to enhance the members of the Regional Comprehensive Economic Partnership Agreement (RCEP) implementation capacity, which will help China's textile industry to further unleash the potential for trade cooperation with ASEAN countries.

 

The industry is facing a dramatically changing trade environment and inevitable economic cycle, Liu Yaozhong said, in the future, enterprises should focus on accelerating the construction of the domestic cycle as the main body, the domestic and international double cycle to promote each other's new development pattern, as well as to promote the "Belt and Road" high-quality development of two directions to investment layout.

 

Accelerate the process of digitalization and greening

 

Since this year, the severe and complex external environment has brought more pressure than expected, the upstream end of the industrial chain of chemical fiber, cotton spinning industry, the impact of more. China Cotton Textile Industry Association to track the data findings of key enterprises precisely confirms this point.

 

Data show that January-October, cotton textile enterprises from positive to negative cumulative year-on-year operating income, export delivery value growth rate continued to decline, the profit drop widened, the loss narrowed; total profit of cotton textile enterprises fell 30.1% year-on-year, a decline of 15.4 percentage points larger than January-September; cotton textile enterprises profit margin of 3.2%, down 0.7 percentage points from January to September.

 

As a part of the industrial chain, cotton textile enterprises can not run without the influence of the general environment, the poor economic situation caused by the industry's winter undoubtedly let enterprises under pressure to move forward. In the face of the downturn in the market environment, the industry needs to lead the upgrade, enterprises need to strengthen their internal skills.

 

In the face of new changes, new challenges, the National Development and Reform Commission Industrial Development Department, a level of inspector Xia Nong has said that the cotton textile industry to promote the industrial chain, the supply chain to the high-end of the global cooperation value chain, the formation of a stronger innovation, higher value-added, more secure and reliable industrial system.

 

On the one hand, we must continue to enhance the industry's innovative development capabilities, in-depth implementation of the innovation-driven development strategy, around the key components of high-end spinning manufacturing equipment, advanced production process technology to carry out research and industrialization promotion and application, accelerate the shortcomings of the industrial chain, accelerate the promotion of intelligent manufacturing, and constantly improve production quality and efficiency.

 

On the other hand, we must continue to improve the level of green development of the industry, increase the research and development of green technology and equipment, strengthen clean production, technological transformation and energy saving and emission reduction technology promotion, actively and steadily promote the carbon peak, accelerate the construction of circular development economic system, accelerate the construction of industry green development system, and strive to provide more green low-carbon environmental protection products for the downstream market.

 

Intelligent, green is still an important issue in the current development of the industry, and the importance of increasingly strong. It is understood that the whole process of intelligent spinning equipment and systems developed by Jingwei Textile Machinery Co., Ltd. from intelligent complete sets of equipment, intelligent logistics system, intelligent management system in three dimensions to provide assistance to cotton textile enterprises, focusing on intelligent textile factory comprehensive solutions, digital technology services, industrial ecological service platform construction. Wang Ke, director of the company's marketing center, said that the next step, the company will continue to focus on customer needs, from the management of accurate, consistent quality, efficiency optimization, process simulation, control of intelligent five aspects of research and development upgrades.

 

Ltd. which integrates spinning, dyeing, weaving and finishing in one company, has effectively come out of the "peony path" of green development from soft strength to hard support. General Manager Jiang Weimin said that as a denim manufacturer, Black Peony Textile has always responded positively to the national goal of "Carbon Neutral", continuously increased the investment in green environment protection and intellectual transformation, and continuously made breakthroughs and iterative innovations to shape a new image of denim industry.

 

In recent years, Black Peony has been improving the intelligent manufacturing system, actively creating green factories, based on the integration path of "green + digital", improving production efficiency, reducing consumption and emissions, while continuously improving technology, strengthening the market competitiveness of core denim products, expanding new categories, and expanding the design and production of green and low-carbon products, so that green and low-carbon become the core competitive advantage of enterprises.

 

The raw material side needs to pay more attention to consumer trends

 

At this stage, the total amount of the textile industry is already at a high level, the potential for growth lies mainly in optimizing the structure and promoting industrial upgrading, product upgrading and consumer upgrading.

 

Cotton and other natural fiber sex is high-quality valuable textile raw materials, but the overall value-added is not high, a slight fluctuation in the market, it will have a greater impact on enterprises, is not conducive to the security and stability of the supply chain of the industrial chain, is also based on this, industry enterprises should pay more attention to and support the development and promotion of cotton and other natural fiber products.

 

Ministry of Industry and Information Technology Consumer Goods Industry Division level inspector Cao Xuejun said previously, to promote the cotton textile industry needs to promote the coordinated innovative application of various types of fiber raw materials, enhance the industrial chain, supply chain toughness and security level, enhance the design of cotton products, enhance the added value of cotton products, develop new areas of application such as health, strengthen the application of new technologies, new product development, promote the development of chemical fiber, cotton two industry chain benign Organic linkage, mutual support.

 

Standing in the perspective of enterprises, it is necessary to strengthen the study of consumer trends, enhance design capabilities, refine the consumer scene, innovation in textile product categories, with high-quality supply to lead and create demand.

 

Explore the segmentation of demand for textile products under the trend, never just the end consumer brand's part, but also the industry chain upstream production enterprises need to pay attention to the problem. China Textile Information Center, deputy director of the fashion trend Li Xiaofei pointed out that understanding the cotton textile products fashion, for cotton enterprises to carry out upstream product development is of great significance, with the changes in the general environment, only to grasp the consumer psychology, in order to cast their minds to the trend, from the source of research and development production of marketable fashion textile products.

 

In the context of the current consumer market gradually saturated, cotton products also show new trends and applications. For example, consumers need to be more compatible with multiple scenes and switch products at will, but also more favorable through the high cotton and Tencel, Modal and other blended skin-friendly fabric products; like to have a natural sense of texture, grainy cotton fabrics, graphene denim, organic cotton has become a favorite category of young people in urban life. In addition, there is no sense of season, to gender style clothing has gradually become a number of young consumer groups "favorite".

 

With green low-carbon consumption has become a national fashion, renewable cellulose fiber with skin-friendly and comfortable, good moisture absorption, breathability, loved by consumers. Cui Haiyan, senior engineer of Tangshan Sanyou Group Xingda Chemical Fiber Co., Ltd, said that with the gradual increase in demand for green and sustainable raw material procurement by terminal garment brands, in the future, the textile industry sources should strengthen horizontal cooperation, vertical cooperation with fabrics and terminal brands, and jointly develop new products needed by the market to provide green, sustainable and high-quality textile raw materials for terminal garment brands and consumers.

 

Innovation determines the industry's high value and safety bottom line, and also determines the industry's realistic boundary and future space, innovation and creation come whistling, impacting the original industrial ecology, but also shaping new development opportunities. As China Textile Federation President Sun Ruizhe said, along with human civilization and global development, a cotton history is a world history, Chinese modernization opened up a new form of human civilization, China's cotton industry in which there is great potential. At this stage, industry enterprises should grasp the digital economy development of the times, grasp the green economy development of the times, grasp the creative economy development of the times, reshape the industrial structure and ecology, to create new value, new advantages.